These 10 companies control everything you buy

behind the brands illusion of choiceOxfam


Only 10 companies control almost every large food and beverage brand in the world.

These companies — Nestlé, Pepsico, Coca-Cola, Unilver, Danone, General Mills, Kellogg’s, Mars, Associated British Foods, and Mondelez — each employ thousands of employees and make billions of dollars in revenue every year. 

In an effort to push these companies to make positive changes — and for customers to realize who controls the brands they’re buying — Oxfam created a mind-boggling infographic that shows how interconnected consumer brands really are. 

Here’s a further breakdown of the companies that own the brands and products we use every day. 

Kellogg’s

2015 revenue: $13.5 billion

Forget Froot Loops and Frosted Flakes — Kellogg’s also owns non-cereal brands including Eggo, Pringles, and Cheez-It.  

Associated British Foods

2015 revenue: $16.6 billion 

This British company owns brands such as Dorset Cereals and Twinings tea, as well as the retailer Primark.

General Mills

2015 annual revenue: $17.6 billion

General Mills is best known for cereals like Cheerios and Chex, but also owns brands like Yoplait, Hamburger Helper, Haagen Dazs, and Betty Crocker. 

Danone

Julia Calderone/Tech Insider

2015 revenue: $24.9 billion

Best known for yogurts like Activa, Yocrunch, and Oikos, Danone also sells medical nutrition products and bottled water.

Mondelez

2015 revenue: $29.6 billion

This snack-centric company’s brands include Oreo, Trident gum, and Sour Patch Kids. 

Mars

2015 revenue: $33 billion

Mars is best known for its chocolate brands, such as M&M, but it also owns Uncle Ben’s rice, Starburst, and Orbit gum. 

Coca-Cola

2015 revenue: $44.3 billion

Coca-Cola is moving beyond soda, with beverage brands including Dasani, Fuze, and Honest Tea.

Unilever

2015 revenue: $59.1 billion 

Unilever’s diverse list of brands includes Axe body spray, Lipton tea, Magnum ice cream, and Hellmann’s mayonnaise.  

PepsiCo

2015 revenue: $63 billion 

In addition to Pepsi and other sodas, PepsiCo also owns brands such as Quaker Oatmeal, Cheetos, and Tropicana. 

Nestlé

2015 revenue: $87 billion 

Brands you may not have known that Nestlé owns include Gerber baby food, Perrier, DiGiorno, and Hot Pockets — plus, of course, candy brands including Butterfingers and KitKat. 

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