Have you ever wanted an out of body experience, sans meditation or drugs?
You may find it with the Carolina Reaper Madness chip, Paqui chips‘ latest deadly creation. It’s literally the hottest chip in the world, and only one chip comes in a package – the package being a coffin-shaped box.
The chip gets its kick (and then some more kick, and then some more) from the Carolina Reaper Pepper, the Guinness Book of World Records holder for Hottest Chili Pepper on Earth.
Mashable recently spoke with Jeff Day, Brand Manager for Paqui Chips.
“We’re always looking to push the limits to find fun ways for our fans and consumers to engage with us,” Day said. “When we decided that we wanted to make the world’s hottest chip, we first said, well, we need to find the world’s hottest pepper.”
Paqui and Chef Smokin’ Ed Currie worked together for several months to create the perfect spicy seasoning for the chip. To make it worse, the Carolina Reaper pepper is joined by ghost peppers and chipoltle seasoning. Currie claims it’s shockingly spicy.
While Paqui’s choice to only include one chip per package seems surprising, it has more than enough heat to satisfy your spicy tooth.
“The reason that we’re selling this as one chip is because quite honestly, that’s all that you need. That’s all that anyone needs,” said Day.
“It’s the hottest chip you’ll ever have, I can guarantee you that. After you eat that one chip, trust me, you’re not looking to dig back into the bag and have a second one. So, one chip is what we created to have the experience.”
Day recommends chasing the chip with ice cream, milk, yogurt or honey to mitigate the kick. Just don’t chase it with water unless you are trying to really impress your friends – water will spread the spice around and make the whole experience even more deathly.
The Carolina Reaper chip, $4.99, is a limited-edition offering, available at paqui.com/reaper beginning in late September, and available at select stores nationwide beginning Oct. 1, while supplies last.
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