How to Plan & Execute Effective ‘Welcome’ Emails

How successful are your ‘welcome’ emails?  On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters.  These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or services you…

Allo 101: how to get started

Allo, the new Google Assistant-infused messaging app has made a big splash. More than 5 million Android users have already downloaded the app and it’s currently one listed as one of the top free app downloads on Google Play. If you haven’t already downloaded Allo, we want to give you an idea of what to expect…

These 10 companies control everything you buy

Oxfam Only 10 companies control almost every large food and beverage brand in the world. These companies — Nestlé, Pepsico, Coca-Cola, Unilver, Danone, General Mills, Kellogg’s, Mars, Associated British Foods, and Mondelez — each employ thousands of employees and make billions of dollars in revenue every year.  In an effort to push these companies to make positive changes — and for…

Learn the Basics of Tying Wood Together With These Three Lashings

If you were ever in a Scout troop, you might’ve learned how to tie lashings to build camping gear. If you missed that merit badge, however, these charts can show you simple lashings to help when you need to build something a little on the low-tech side. The above graphic comes from The Art of…

Don’t Let These Myths Scare You Away From a Flu Shot

Flu shots work, and are a smart way to reduce the chances that you’ll end up sick this winter. But that’s not the impression you might get if you listen to the rumor mill. Flu shot myths abound, and it’s time to put the biggest ones to rest. Myth: The Flu Shot Doesn’t Work The…

Honeywell’s new HomeKit and Alexa compatible smart thermostat runs $149

Honeywell’s been doing its thing for well over a century now, with its thermostatic roots stretching back even further to the 19th century days of coal heating. The company’s connected thermostat history, meanwhile dates roughly back to 2013, with the simply named WiFi Smart Thermostat, released following a bit of a patent dustup with Nest. Announced today,…

Well: The Scientific 7-Minute Workout

Editors’ note: Here’s one of our favorite stories from the archives with a helpful tip for Smarter Living. For a greater challenge, see “The Advanced 7-Minute Workout.” And download our new, free 7-Minute Workout App for your phone, tablet or other device. Think you’re too busy to work out? We have the workout for you….

NASA changed all the astrological signs and I’m a crab now

Enlarge / The new sign, "Ophiuchus," means "Snake Bearer." And who’s got two thumbs and loves snakes? THIS GUY RIGHT HERE. reader comments According to a post on NASASpacePlace, everything we thought we knew about the influence the heavens have over our Earthly lives has been thrown into chaos. NASA has announced that the celestial…

What is a microaggression? Let Hollywood movies explain — Quartz

There’s been a lot of talk about microaggressions lately, whether in primers at freshmen orientation, in widely shared photo essays, or even in academic papers. An act of microaggression can leave you with a negative feeling that’s probably familiar to a lot of us, or on the flip end, something we have no idea we’ve…

Spiciest tortilla chip in the world is sold one chip per package

Have you ever wanted an out of body experience, sans meditation or drugs? You may find it with the Carolina Reaper Madness chip, Paqui chips‘ latest deadly creation. It’s literally the hottest chip in the world, and only one chip comes in a package – the package being a coffin-shaped box. The chip gets its…